Google Business Profile Playbook blog cover image showing the GBP store icon, upward growth charts, and bold title text on a light blue background.

GBP Playbook

Marketing for Contractors
September 16, 2025•0 min read
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contractor marketingmarketing for contractorsHVAC marketingplumbing marketingelectrician marketingmasonry marketinghow to get leads for contractorshow to get more local hvac jobsget more local jobs

Dave Howard

David Howard owned and operated contracting businesses for 15 years and is now a contractor marketing strategist and the author of Elev8Trades’ 30/60/90-day growth framework for home-service companies. He specializes in pairing LSA + GBP for rapid call volume with Google Ads (PPC) and conversion-focused landing pages to scale profitably. Every campaign is tracked end-to-end in Elev8Engine™ so owners see exactly how calls and forms become scheduled jobs and revenue. David works hands-on with HVAC teams to tighten categories and services in GBP, accelerate review velocity, build ad creative that matches real search intent, and fix the handoff from lead to dispatch so more estimates become installs. When he’s not tuning bids and scripts, he’s writing practical guides that help contractors win the next booking—without guesswork.

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